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Top 5 data quality pitfalls and how to avoid them

Data Quality
#Data Quality

Nonprofit leaders often face challenges with data quality that can hinder their success. In this article, we will discuss common data quality problems nonprofits face and how to solve them. By the end, you will be able to identify and address these issues, leading to better insights and improved decision-making.

Our team has helped several organizations transform their IT strategy, and we will share practical tips based on our experience. Let's dive into the key data quality pitfalls and how to avoid them.

Inconsistent data entry and inadequate data validation

Inconsistent data happens when information is entered in different ways or with errors. For example, one person might enter a date as "01/02/2024," while another might write "January 2, 2024." This makes it hard to use the data for reports or analysis because the system sees them as different values.

Nonprofits can solve this problem by creating standard rules for data entry. This means deciding on one way to enter dates, names, addresses, and other important information. Training everyone who enters data to follow these rules is essential. Using dropdown menus and automatic checks in your database can help make sure data is entered correctly.

Inadequate data validation means that data is not properly checked for errors or inaccuracies when it is entered into your systems. This can result in faulty, unreliable data that can lead to poor decision-making and wasted resources. Without proper validation, data quality can quickly deteriorate.

To solve this problem, nonprofits need to implement strong data validation processes. This includes setting up automated checks that verify data as it is entered. 

Implementing AI tools to improve the quality of data is also important, since they can significantly reduce the costs and time on finding the issues related to inconsistent data entry or validation, leading to better data quality and more reliable analytics.

Lack of data governance

Lack of data governance means there are no clear rules or responsibilities for managing data in your nonprofit. This can lead to mistakes, confusion, and unreliable data. Without proper governance, it's hard to ensure that your data is accurate, secure, and used correctly.

To solve this problem, nonprofits need to establish a data governance framework. This involves creating policies and procedures for how data should be collected, entered, stored, and used. Assign specific roles, such as a data steward, to oversee these processes and make sure everyone follows the rules.

Training your team on data governance is also important. Make sure everyone understands the importance of good data practices and their role in maintaining data quality.

Poor integration across systems

Member-based organizations  have to deal with data from various sources, including membership registrations, event attendance, donations, and engagement metrics. This data more often than not  comes  from different systems and databases, which makes it difficult to store, analyze and manage the information. 

In order to solve this problem many organizations opt for implementing CRM systems like  iMIS as their core member management system. This solution offers a centralized hub for storing, organizing, and analyzing member data. However, more often than not organizations have other supporting systems such as events management and asset management that store important information about their members' journey with the organization.

To bridge this gap, organizations can integrate Microsoft Power BI tools with their Data Lake. This integration enables real-time visual representation of data, allowing them to have better automated business reports and make more strategic decisions.

Insufficient training and awareness

Insufficient training and awareness mean that your staff doesn't have the knowledge or understanding of how to manage data correctly. This can lead to mistakes, inconsistencies, and poor data quality. Without proper training, even the best systems and policies won't be effective.

To solve this problem, nonprofits need to invest in regular training for all staff involved in data entry and management. This training should cover the importance of data quality, standard procedures for entering and updating data, and how to use any data management tools effectively. Make sure the training is easy to understand and accessible to everyone.

Raising awareness about data quality is also crucial. Make it a part of your organizational culture by regularly communicating the impact of good data practices on your nonprofit's success. Share success stories and data quality improvements to show the benefits.

Failure to monitor and measure data quality

Failure to monitor and measure data quality means that issues with data often go unnoticed and unaddressed. This can lead to a gradual decline in the accuracy and reliability of your data, affecting decision-making and operational efficiency. Without regular monitoring, it’s difficult to identify and fix problems before they cause significant issues.

To solve this problem, nonprofits need to establish a system for continuously monitoring and measuring data quality. This involves setting up key performance indicators (KPIs) to track aspects like accuracy, completeness, and consistency of data. Regular reports and dashboards can help visualize these metrics, making it easier to spot trends and issues.

Recently, Objeto conducted a data audit for a nonprofit association facing such challenges. This audit not only identified critical data discrepancies but also provided a roadmap for future data management. Conducting routine data quality audits is crucial. These audits involve a detailed review of your data to identify and correct any errors or inconsistencies.

An important lesson our team has learned is that data quality is an ongoing process, not a one-time project. Continuous monitoring, regular updates, and consistent training are essential to maintaining high data quality. 

For more information on how we can help your nonprofit with data quality issues and other technological challenges, get in touch and ask about our complimentary quick data quality assessment.

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